Can you optimise your blog for search engine and human search?
When it come to search results;
It involves two search, which are:
- Search engine
- Human search
When someone search for information from the search results, the search engine will bring relevant page to the searcher (human).
You can make your blog be appeal to search engine.
How about human, will your blog appeal to human search just as it is for search engine?
Blog expert do make sure that their blog appeals to search engine and human search.
How about you;
Do your blog appeals to search engine and human search?
But before then, let me show what search engine is about.
What Search Engine Is All About?
When I was searching from Google about search engine what it’s all about, here is
what I found;
Search Engine is a program that searches and identifies items from database that corresponds to keyword or characters specified by the users, used especially for finding particular sites on the World Wide Web.
Apart from that;
Business Dictionary said it’s a computer program that searches database and internet sites for the documents containing keywords specified by a user.
Computer Hope also said that, is a software program or script available through the internet that searches documents and files for keywords and return the results of any files containing that keywords.
Before moving further, let me ask you this question.
How does search engine works?
How Does Search Engine Works?
Assuming you are in a big city. You start by trekking around, viewing all the store in the city.
Moving from one store to another.
Collecting as much store you can in a book or list with their address.
Ranking them based on their content and features.
If someone come and ask you , “ where can I find the best liquor shop”?
What will you do?
You will show that person top 10 of liquor store from the city ranking them based on
their content and features.
That is how search engine works.
Google start by crawling the web using their link to go from one page to another.
Collecting as much webpage as possible in an index form and sorting them based on their content and features.
When someone search in Google, Google rank the results and give top relevant webpage to the searcher.
You can also see more information on how search engine works from Moz Blog.
Have it in mind that search engine are of two type.
- SEO (Search Engine Optimisation)
- SEM (Search Engine Marketing)
What is the difference between this two?
Let me explain
What Is The Difference Between SEO And SEM?
Below are their differences.
SEO (Search Engine Optimisation)
SEO is all about tweeting your blog or making some changes in your blog to make it rank higher in search results.
Apart from that, it’s an organic search.
SEM (Search Engine Marketing)
SEM are paid search ads.
You budget to bid on your ads searching ranks.
Alex Chris talk about the difference between SEO and SEM.
He also said one thing about SEM.
“SEM goes beyond search engine optimisation”.
He also talk about the importance of SEM.
You can also download his complete guide to SEO or read SEO the beginners guide.
Nicole Rende from HubSpot, discuss about the frequent question and answer of SEO and SEM, which one is preferable?
Though he talk about the difference between SEO and SEM.
But the real question is:
Which marketing tactics is better for traffic, SEO or SEM?
You can also view from Quora more about the answer to this question:
If you look at search engine, it is made up of 3 main part.
Without it, search engine goes no where.
What do you think is the most important part that makeup this search engine?
What Are The Most Important Part Of Search Engine?
To make your blog appeal to search engine and human search, this what to do:
Try to make your blog look more attractive to search engine and human search.
Try to understand how this two searchers picture search results.
There 3 main part that affect how search engine and human search views search results.
This 3 main part are:
Let’s explain or discuss about this 3 main part.
Title is another part of your blog that affect search results.
It is the name of your webpage and your company.
Furthermore, apart from that:
Title is what people see from search engine.
It tells what your page or blog is all about.
Google use your title to determine what your content in your blog is all about.
Your title should be unique, what I means is;
It should not look like;
New Page, Current Content, Default Article
The url is the web address to your blog or company.
This is the web address that will direct you to what you are looking for.
Your URL should not be complicated like;
But instead, your URL should look like this;
Your URL should be unique and easy to read from search engine or should be mobile friendly.
Description is another part of of the 3 main elements that affect search results.
It’s a short snippet or excerpt that describes your web content.
They are usually 50 to 150 character length or words.
Description should contain keywords.
How Does Human See Search Results Different From Search Engine
There is something you should know about;
Which is the way human view information from search results is different from how search engine view information.
Humans, when searching for information from search engine, the search results usually display in part, which are;
- TITLE: This part are usually in blue color. It also the headline that is use to attract readers to your content
- URL: the URL is usually in green color. The URL is the web address to your content.
- DESCRIPTION: It describe what your content is all about. It is usually 150 character in length. They are usually in black color.
What about how search engine view information?
Search engine don’t view information he way humans do.
If you look at the screenshot above you will see that human view information in 3 part.
But as for search engine, they view information in code form.
This code has to do with;
• Html tags
• Meta tags (title and description)
Apart from that;
The information human view from search
results is clickable.
While the information search engine view is all about crawling and indexing pages or webpage.
So that means;
You should try to tweak your blog for search engine to easily crawl and index your blog page.
Also try to make your blog easily to navigate for human search.
From the article, search results involves human search and search engine.
From this two, search results is divided in part which is; title, URL and description.
Try to make your blog optimise for human and search engine
How Will You Answer
Can you optimise your blog for search engine and human search? Discuss.